The town palengke where fishermen land luminous reef fish, crabs and Siargao tuna at dawn and farmers from nearby barangays pile up dragon fruit, avocados and leafy greens. It's the cheapest place on the tourist strip to buy fresh seafood and produce, and vendors will clean your fish for you - some will even grill it on the spot.
As the sun goes down, General Luna's night market becomes the island's street-food hub, with rows of stalls grilling meats and fresh seafood and selling Filipino snacks like banana cue alongside cheap rice meals and desserts. It draws an easy mix of locals and tourists, with sizzling grills, laughter and occasional live music setting the mood.
The biggest supermarket in General Luna proper and the default stock-up stop for surfers and long-stayers: dry goods, snacks, drinks, soy milk and household essentials without the trip to Dapa. Selection is broader than the sari-sari stores, though fresh produce is still better bought at the public market.
Long-running handcrafted souvenir shop in General Luna, often described as a mini museum of locally made products: handmade jewelry, woven goods, home decor, artwork and island delicacies. The local owner also runs a make-your-own-jewelry activity for around 200 pesos, so you can leave with a piece you strung yourself.
Siargao's best-known surf shop, stocking a huge selection of surfboards, wax, leashes, swimwear and surf accessories alongside its famous rental fleet of 100+ boards. You can buy gear outright or rent and swap boards as often as you like, and staff are known for honestly matching boards to your skill level and pointing you to the right breaks.